Tassnim Sheikh who? That’s how many of the participants of
Welingkar College of Management’s Star Project research study
reacted, when they were asked about the actress. But the moment
Mohini was mentioned, the study audience reacted strongly.
As a part of their course, first-year students of the college
were asked to undertake a project to evaluate the brand value of
actress Tassnim Sheikh (Mohini of Kyunki Saas Bhi Kabhi Bahu Thi)
in the market.
Conducted by a group of 15 students, the report throws light on
Tassnim’s career graph, rates her positioning in the market,
and gives her advice on what audiences expect from her.
Nikhil Dhawan, first year student of the college, who undertook
the study, reveals, “We went on the roads, and met people, put
them through a series of questionnaires, and did a lot of
research on Tassnim’s professional past. The name Tassnim
didn’t have much of a recall value, not as much as Mohini
The report reveals that audiences want to see Tassnim doing
positive roles, hosting game shows, taking up commercials and
even participating in stage shows.
“Our study reveals that Mohini has even surpassed Komolika (Urvashi
Dholika) of Kasautii Zindagi Kay as the most popular female vamp
on television. As a brand name, Mohini is strongly etched in the
minds of the viewers.”
One of the findings of the meticulous report reveals that
playing an ideal bahu would be a bad career move for Tassnim.
“Tulsi, Parvati and Kumkum have already created benchmarks as
perfect daughters-in-law. The audience will not accept Tassnim
in a similar role; it will backfire on her.”
Tassnim, who attended the presentation made by
the students, was in for a shock when she read the report. “I
couldn’t believe that someone would do such a detailed
analysis of my career. I am particularly interested in the
findings they got from the questions they asked people. I will
make it a point to take the advice in the report seriously.”
in actors’ lives
Nikhil says every actor has four stages — initial, growth,
maturity and decline. “Tassnim has crossed the initial level,
and is in the growth stage now. She will not hit maturity soon,
as the audience wants to see her in various roles.” A similar
study was conducted